HENDRICK’S PORTALS: ATM
Working with Space Agency, we created a portal from the mundane to the extraordinary for Hendrick’s Gin.
All the build, prop making and dressing was done by Setwo. Based at a venue near London Bridge we created a fake facade and bespoke ATM. When used it unlocked a secret door that led into a bank vault full of curiosities. The heavy vault door then led into the bar - The Aquarium In The Sky. This was where the public got to sample Hendrick’s Gin and explore the fantastical world of Hendrick’s. We bought to life their illustrations, the whale bar being the main focus to showcase and serve the gin from. The infinity room and clouds gave the sense you were up in the sky. Actors interacted with the audience to bring the world alive.
To exit the audience had to go into a lift (simulation) which bought them back to the mundane and working with our AV partners we created an immersive experience.